About Me
Thank you for visiting my site. I hope that after you scroll through you know me a little better.
I've been working in LCM/CRM marketing for the past 8+ years. I started in retail and moved to marketplace style companies, where I've spent most of my time, and am now delving into the world of fintech. I've tackled the unique challenges over the years as puzzles that need someone to solve them and I'm always up for the challenge.
In addition to my day to day work in LCM/CRM marketing I've found a passion for DEI work within my teams and company. I want everyone to fill included and celebrated when the come to work so they can do their best work! Additionally I've found a passion for speaking about my LCM/CRM marketing experiences at conferences and to internal teams. I've had great mentors in my life that I've learned a lot from and want to be able to share that expertise with others as well.
As much as I enjoy work I do like to enjoy life outside of the daily grind. I enjoy early morning pickle ball before getting the day started. I like to keep my mind stimulated with the challenge of a video game quest or a tactical board game. Finally when I'm winding down you can find me indulging in a healthy amount of TV or cooking up something good in the kitchen!
Work Experience
EarnIn
March 2023 - December 2024:
Senior Lifecycle Marketing Manager:
Manage communication strategy for new customers and responsible for driving registration complete and first time activation rate.
DoorDash
May 2022 - Nov 2022
Associate Manager:
Owned complete lifecycle program & conversion metrics for two DoorDash for Work (DDFW) audiences, company admins and DDFW end users as well a promotional budget of ~$500K/ year.
Rover
Oct 2017 - May 2022
Senior Marketing Specialist:
Led CRM strategy for 9 international markets with 9 languages with 1 indirect report.
Marketing Specialist:
Responsible for CRM communications execution and strategy for Sitters.
Zulily
Oct 2015 - Oct 2017
Marketing Specialist:
Aligned with the merchandising teams to prioritize the content calendar for the daily and afternoon email, averaging audiences of 20 million and 1 million respectively.
Assistant Buyer:
Maintained 140+ vendor relationships & negotiated merchandise pricing across four different categories.
Services
I offer multiple services and they can be combined or worked on individually. I will work with you to figure out how I can be of service to your and your team.
Communication Execution
Maybe you need help setting up emails or push, maybe it's SMS. I have a lot of experience doing this and can also be a strategic partner for you as we work through ad hoc or triggered communications.
LCM/CRM Program Audit
I've worked in many different ESPs and in multiple industries. One of my specialties is ensuring that these programs are organized, intuitive for today and for the future.
Process Audit
Whether we know it or not, we all crave process and structure. My philosophy is that there should be a process for everything. Don't be afraid! These processes are built to save you time and to help you and your team work with efficiency.
Contact Me
If you'd like to connect, or possibly work together please let me know. I look forward to working together.